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STRATEGIC SOLUTIONS FOR AGENCY LEADERS

The Reno Group (TRG) is a premier consultancy empowering PR and marketing agency leaders with the insights and frameworks to secure impactful, sustained growth. Under the guidance of industry expert Tom Reno, we navigate your complex hurdles - from strategic market positioning and financial health, to capital acquisition,  planned exits, and sophisticated workforce design.

Planning Board Notes

AGENCY PERFORMANCE & OPTIMIZATION // CAPITAL ADVISORY & TRANSACTIONS // TALENT MANAGEMENT

Architects of Agency Scaling

Founded by PR, public affairs, and advertising industry veteran Tom Reno, TRG was established to help agency leaders tackle their biggest challenges and bridge the gap between outstanding client service and outstanding business performance. We empower agency leaders with the tools and knowledge to build sustainable, profitable growth, and achieve personal and professional success. 
 
​Tom is uniquely qualified to help agency leaders as he's worn many hats over his 34-year agency career: corporate and financial communications advisor, practice leader, regional head, COO, CFO, and CEO.  He's led global agencies and boutiques, as well as specialized powerhouses focused on public affairs, capital markets, and entertainment. Under his guidance, several of those agencies achieved unprecedented growth and success.  Tom also played a key role in several agency transactions as a buyer, seller, and advisor for agencies selling to strategics and financials.

​Tom was among the PR industry's first dedicated COOs as there was a growing need for someone to help bridge the gap between creatives and finance…strategy and execution. Aligning employee and ownership goals requires someone who can speak both languages. 

With that mind, Tom may be the industry's only COO/CFO who’s been:

Investment banking equity analyst
Wall Street reporter
Corporate and financial communications advisor
Agency leader and owner, including 18 years as a COO & CFO

 
Tom holds a B.S. in Economics, with minor in Finance from Syracuse University, and an M.S. in Organization Leadership and Human Resources Management from Colorado State University. He's completed executive education programs at Harvard Business School, NY Institute for Finance, and Cornell's School of Industrial and Labor Relations. 

 

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Why Work 
With Us?

Running an agency, or any professional service firm is uniquely challenging due to resource and capacity constraints, technology disruption, talent recruitment and retention, and pricing pressures. Unlike manufacturers led by full-time, professional managers, agency leaders still make the widgets (i.e., service clients), all while managing staff and pursuing new clients. Every day, agency leaders juggle client and people demands, with the needs of the business. It’s exhausting. Worse, that daily balancing act can lead to tunnel vision...the inability to think strategically and identify the next big opportunity. The absence of long-term strategic thinking is often why growing agencies hit a growth wall. 

Adding to that dilemma is the reality that the only constant in agency life is change…Web 1.0 to 4.0, digital natives, PESO, integrated services, data & analytics, influencers, grassroots, CSR/ESG/purpose, content creators, programmatic, and now AI. Technology and globalization continually shift how organizations connect with stakeholders, and that's not changing.

We're here to help. TRG's sole mission is assisting agency owners and leaders in realizing their personal and professional goals by offering services that lead to better business outcomes, today and tomorrow.

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Our Services

Agency Performance &
Optimization
  • Strategic Planning & Implementation

  • Value Proposition & Branding

  • Competitive Landscape & Market Opportunity Analysis

  • Organizational Development &           Structural Design

  • Staff Productivity & Efficiency

  • Business Development & Revenue Growth

  • Financial Management, Reporting & Analysis

  • Profitability & Margin Improvement

  • Pricing, Budgeting & Procurement

  • Fractional CFO & CHRO

  • Valuation Services

  • Exit Planning & Preparation

  • CIM & Buyer  Outreach

  • Due Diligence Support

  • Negotiation & Deal Structure

  • Funding

  • M&A

Capital Advisory &
Transactions
  • Executive Coaching 

  • Leadership Training

  • Succession Planning

  • Compensation & Benefits Analysis

  • Talent Assessment & Evaluation

  • Long-Term Incentive Plans

  • Senior Talent Recruitment

Talent Management
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Learn How we can help

Submit an Inquiry

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The Reno Group
Westport, CT 06880


info@the-reno-group.com

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